• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Download Marketing Budget Excel Template

Download Marketing Budget Excel Template

Marketing Budget Template is a ready-to-use template in Excel, Google Sheets, and OpenOffice to organise and plan your marketing budget.

This template will help you manage your allocated finances for the marketing department well and decide your revenue goals. It can be helpful to Marketing heads, General Manager, Managers, and Team leaders.

Table of Contents

  • What is a Budget?
  • What is a Marketing Budget?
  • Importance of Marketing Budget
  • Types of Marketing Expenses
    • List of Marketing Expenses
  • How To Allocate Your Budget for Marketing?
  • Marketing Budget Template (Excel, Google Sheets, OpenOffice)
  • Contents of Marketing Budget Template
    • Expense Description
    • Monthly Budget Amounts
    • Final Totals Section
  • Other Useful Marketing Templates
  • Frequently Asked Questions

What is a Budget?

A Budget is a quantitative expression of a financial plan of a company for a defined period of time. the budget expresses the strategic plans of business units, organizations, activities, or events in measurable terms.

What is a Marketing Budget?

A marketing budget is a document that records a specific amount of budget for different activities of a marketing department for a defined period. It can be quarterly, half-yearly, or yearly.

These activities include branding, promotions, giveaways, events, commissions, salaries, etc. These expenses are not limited to only these expenses. Different type of organisation has another kind of expenses.

Importance of Marketing Budget

The marketing department is considered to be the main pillar of any organisation. Thus, as good as the performance of this department, the better the revenue figures.

Moreover, most small and mid-sized companies and start-ups fail due to a lack of proper marketing planning. Their products are good but not properly marketed. Hence, sales are stagnant. This is like having a car and not putting gas in it.

Hence, it is necessary to allocate money for promotion and marketing costs. Many companies allocate a considerable amount of money for marketing.

Furthermore, allocating a specific amount helps us to prioritise and focus on marketing activities. It helps us to track our return on investment. Generally, companies use 5% – 10% of their on their marketing. This can be a good start off.

Often, companies underspend on marketing activities. There is no doubt that they might be saving some money by not spending. But by not spending on marketing, they tend to missout on a lot of business. Hence, you need to spend money to make money.

Types of Marketing Expenses

Previously, there were a few regular expenses under marketing. But with the digitalisation of marketing activities, a variety of expenses are added to the list.

List of Marketing Expenses

  • Online Branding (Website setup and maintenance costs)
  • Online Paid Campaigns
  • Crisis Management
  • Automation tools
  • Self and Staff Travel expenses
  • Video conferencing and webinars
  • Digital Marketing (paid ads on social media and search engines)
  • Content Creation (Video production, Images, Blogs, Articles, Guides, etc.)
  • Personalised Gifts and samples for customers
  • Business cards Expenses
  • Brand Collaborations
  • Consultancy fees (General as well as digital)
  • External Events Participation
  • Organising and Promoting your events
  • SEO services

The above list consists of marketing expenses, but not limited to these as there can be other expenses.

How To Allocate Your Budget for Marketing?

Follow the following steps to allocate your budget for marketing properly:

  1. Define your marketing goal: branding, Lead Generation, or sales.
  2. Define the proportion to be spent on each activity.
  3. Write out a 12-month plan.
  4. Determine which advertising channels to use.
  5. Track results of each activity in the past and current to set the best arbitrage.
  6. Allocate the budget based on results to make the best out of your spending.

Marketing Budget Template (Excel, Google Sheets, OpenOffice)

To simplify the marketing department’s budgeting process, we have created a Marketing Budget Excel Template with predefined formulas.

Marketing Budget

Excel Google Sheets Open Office Calc

Click here to Download All Accounting Excel Templates for ₹299.

Additionally, you can also download other Accounting Templates like Purchase Return Book With Tax, General Budget With Charts, Accounts Payable With Aging, and many more templates.

Now let us discuss the contents of this template in detail.

Contents of Marketing Budget Template

This template consists of 4 sections: Header Section, Expenses Description, Monthly Budget Amounts, and Totals.

As usual, the Header Section consists of the company name, the company logo, and the sheet heading.

Marketing Budget

Expense Description

We have tried to list the most applicable expenses to the marketing department. The marketing expenses listed here are as follows:

  • Salaries, wages.
  • Benefits
  • Payroll taxes
  • Commissions and bonuses
  • Postage
  • Telephone
  • Travel
  • Computers and office equipment
  • Primary market research
  • Secondary market research
  • Branding
  • Advertising
  • Websites
  • Direct marketing
  • Internet marketing
  • Press relations
  • Public relations
  • Analyst relations
  • Events
  • Miscellaneous

If you cannot find any, you can change/add them to the template.

Marketing Budget

Monthly Budget Amounts

Moreover, one column from Jan to Dec has been given to enter the respective amounts for each month. Insert the amount you wish to spend on the individual activity.

Marketing Budget

Final Totals Section

In the end, both vertical and horizontal totals are given. The vertical total will provide you with the total expense of a particular month. In comparison, the horizontal total will provide you with a yearly total of each expense.

Other Useful Marketing Templates

Event Budget Download Event Budget Excel Template - We have created a simple and easy Event Budget Excel Template with predefined formulas. Just enter your projected and expenses and incomes. After the commencement of the event enter the actual figures to obtain a comparison report.
Sales Campaign Planner Download Sales Campaign Planner Excel Template - We have created a simple and easy Sales Campaign Planner With Budget excel template to help you plan your sales promotion activities for a complete year. Define your campaign activities, the number of activities per month and allocate the budget and update the status regularly. That's it. 
Web Development Project Budget Download Web Development Project Budget Excel Template - We have created a simple and easy Project Budget template with predefined formulas and formats. Use this template to estimate the budget for an allocated or desired web development project. It also consists of a printable version that is auto-filled according to the entries made in the Budget sheet. You can print this copy and keep it on your table for ready reference.
Project Budget Download Project Budget Excel Template - We have created a simple and easy Project Budget Excel template with predefined formulas. Enter details of tasks and their pertaining costs and it will automatically derive the estimates for you. Furthermore, it also helps you compare the estimates with the actual amount of money spent on those tasks and hence lets you know the profitability of the project.

We thank our readers for liking, sharing, and following us on different social media platforms.

If you have any queries or suggestions, please share them in the comment section below. I will be more than happy to assist you.

Frequently Asked Questions

How to make my marketing budget effective?

  • Find the market trend.
  • You must know what your competitors are spending on.
  • Be creative enough to make a difference.
  • Invest in current trends.
  • Check statistics and analyse what is working and what is not.
  • Stop that is not working. Rinse and repeat that it is working.
  • Use ROI KPIs to know the arbitrage.

How much budget should we allocate to social media marketing?

According to a survey, B2B companies should allocate 2-5% of revenue on marketing. Whereas B2C companies should allocate between 5-10% of their revenue on marketing. For more information on how to plan your social media budget, please click the link below:

A Social Media Budget Breakdown for Every Size of Business.

What are the types of content marketing?

There are five types of content marketing activities: Infographics, Blog content, Podcasts, Videos, and Social media.

« Download Purchase Return Book With Tax Excel Template
Download Asset Inventory Tracker Excel Template »

Filed Under: Accounting Templates

You are Here: Home / Excel Templates / Accounting Templates / Download Marketing Budget Excel Template

About Shabbir Bhimani

I have worked in Excel and like to share functional excel templates at ExcelDataPro.

Accounting Templates

  • Accounts Payable Excel Template
  • Accounts Receivable Excel Template
  • Cash Book Excel Template
  • Invoice Excel Templates
  • Expense Report Excel Template
  • Petty Cash Book Excel Template
  • Inventory Management Excel Template
  • Billing Statement Excel Template
  • Purchase Return Book Excel Template
  • Accounts Payable With Aging Excel Template
  • Accounts Receivable With Aging Excel Template
  • Budget With Charts Excel Template
  • Checkbook Register Excel Template
  • Purchase Order Excel Template
  • Purchase Return Book With Tax Excel Template
  • Marketing Budget Excel Template
  • Asset Inventory Tracker Excel Template
  • Depreciation Calculator Excel Template

ExcelDataPro

Free Excel Pro Templates

  • Glossary
    • Accounting Glossary
    • HR & Payroll Glossary
    • Tax Glossary
  • Templates
    • Accounting
      • Financial Analysis
      • Financial Statement
    • Educational
    • Taxation
      • Federal Income Tax
      • GST
      • UAE VAT
      • UK VAT
    • Human Resources
      • HR & Payroll
      • HR Metrics
    • School Management
    • Social Media
    • Sales-Marketing
    • Personal Finance
    • Other
      • Health & Fitness
  • Functions
  • FAQ’s
  • Blog
  • Home
  • Contact
  • Privacy
  • Terms

© ExcelDataPro 2023. Content Licensed Under Creative Commons with Attribution Required

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT