Social Media Content Calendar is a ready-to-use Excel Template to plan and schedule your social media content month-wise in advance for a complete year.
You can date-wise plan your daily, monthly and yearly post schedule on 9 different social media platforms. These include Facebook, Twitter, Pinterest, LinkedIn, SnapChat, Instagram, YouTube, Quora, and Reddit.
You can also bifurcate your posting schedule by type of content which includes Image, Link, Copy, Topics.
Table of Contents
Benefits of Preparing a Social Media Content Calendar
- Pre-planning saves you from never missing important dates, events, days, and trends.
- It helps you be consistent. Consistent posing is the key to get engagements, followers and traffic from all social media platforms.
- It helps you organize the type of content relevant to each platform.
- A predefined calendar helps you reduce your workload by sharing the different duties with your team members or your co-workers.
- Proper planning and execution will save you a lot of time. As everything is pre-planned, time to find relevant content is saved so that it can be used for more productive work.
- Creating quality and engaging posts for social media takes time. Hence, if everything is pre-planned and the work is allocated to respective copywriters, designers and editors you can have quality content on time.
- It helps avoid cross-platform errors like asking for a retweet to facebook followers. It saves you from looking foolish and disorganized to your followers.
- Saves you from over posting the same content as you have records of all that has been posted on each platform.
- Keeping a record of what you post helps you analyze the performance of post that works on each social media.
Social Media Content Calendar Excel Template
We have created a simple and easy Social Media Content Planner Excel Template that will help you plan, organize and execute your social media plan on 9 different social media platforms.
It also consists of a printable checklist that will help you ensure every post planned has been executed on the scheduled day.
Click here to download the Social Media Content Calendar Excel Template.
Click here to Download All Social Media Marketing Excel Templates for ₹299.You can download other social media templates like Instagram Content Calendar, Facebook Content Calendar, and Editorial Blogging Schedule.
Let us discuss the contents of the template in detail.
Contents of Social Media Content Calendar Excel Template
This template consists of 26 sheets:
- Date-wise Monthly Social Media Content Calendar (12 Sheet, Jan – Dec)
- Social Media Content Annual Summary
- Social Media Content Checklist (12 Sheet, Jan – Dec)
- Printable Social Media Checklist.
Date-wise Monthly Social Media Content Calendar
All 12 sheets consist of a similar layout. At the top, you have a monthly summary of the number of posts made on each social media platform.
Using COUNTIF Function the summary will calculate the number of posts made on that particular platform during the month.
It consists of the following 9 social media platforms:
- YouTube
- Quora
- SnapChat
Followed by the Monthly Summary, the template consists of a date-wise content planner. As you insert date in the first light blue column it will automatically fetch the Month using the TEXT Function. Day Column will also auto-populate using the TEXT Function.
Insert post numbers according to your needs. Select the platform from the drop-down list. If you are engaged on fewer social platforms, then leave it blank.
There are 5 columns for types of content; Topic, Images, Copy, and Link. Clicks you can monitor at the end of the day. Enter the relevant information in each column.
Select the social media platform on which you want to post. if you select facebook twice then it will count it twice. Similarly, if you have more posts on the same platform then select it multiple times.
Social Media Content Annual Summary
The annual summary of each month is displayed automatically on this sheet. It displays monthly posts made on each platform and also the total posts made during the year.
Social Media Content Checklist
Once you make the calendar, you need to ensure that the plan gets executed properly. For this purpose, we have created a date-wise checklist.
The platform you select on Calendar will automatically be displayed in the respective month. Hence, you will have the same replica of selected social media platforms on this sheet.
Check the box with a tick mark for whichever task you complete. This is how you can monitor the execution of tasks you have designed in your social media calendar.
Insert the first date and it will automatically fetch the remaining dates of the month along with its respective day. It will also fetch the month from the date using the TEXT Function.
Printable Social Media Content Checklist
Sometimes it is hard for us to keep the record of execution on the system as we are busy in execution. Thus, here is an easy way to do it.
Click the link below to download the printable version:
Printable Social Media Content Checklist
We have made a printable version of the Social Media Content Checklist. You just need to adjust the print area and print this sheet. Tell your team member or colleague to put a tick mark for the work he executes and you are done with your work.
Things To Keep In Mind While Designing Social Media Content Calendar
- Perform Social Media Platform Audit. What platform you are using, which works best, which platform has the most engagement, etc.
- Content Audit is also necessary. Post different types of content to know which type of content works the most and have better engagement. Textual works more on twitter, images on Facebook, Pinterest, and Instagram.
- Understand your audience. What they want, what type of content is more shared, liked and commented.
- By posting at different times, find the best time to post your content when your respective audience is available to respond.
- Mix and match all types of content. Put variations of text, images, links, etc.
- Share content that adds value.
- Don’t post the same content multiple times. Keep a track record of posted content using this template to avoid duplicate content
- Pre-define a process by discussing it with your team. Convey the defined process to your team members so that there is no confusion. Follow a pattern.
- Always try to be at least 1 week before your schedule. Prepare in advance.
Best Time To Post On Different Social Media Platforms
B2C Business: 9 AM To 10 AM, 12 PM to 1 PM, and 4 PM to 5 PM.
B2B Business: 9 AM and 3 PM to 4 PM.
Software Business: 9 AM, 3 PM and 5 PM.
Healthcare Business: 6 AM to 7 AM, 9 AM, and 11 AM to 12 PM.
Media Companies: 7 AM, 11 AM and 6 PM.
Colleges: 8 AM, 12 PM and 3 PM.
B2C Business: 8 AM To 10 AM, 12 PM, 7 PM to 9 PM.
B2B Business: 7 AM to 8 AM, 11 AM, 6 PM, and 9 PM.
Software Business: 10 AM, 2 PM, and 6 PM.
Healthcare Business: 6 AM to 7 AM, 9 AM, and 11 AM to 12 PM.
Media Companies: 7 AM, 11 AM and 6 PM.
Colleges: 8 AM, 12 PM and 3 PM.
B2C Business: 8 AM, 1 PM and 9 PM.
B2B Business: 12 PM to 1 PM, 5 PM to 6 PM, 8 PM to 9 PM.
Software Business: 11 AM, 1 PM and 5 PM.
Healthcare Business: 10 AM and 2 PM
Media Companies: 6 AM to 7 AM, 11 AM, 7 PM to 8 PM and 10 PM.
Colleges: 8 AM, 5 PM, 7 PM, and 9 PM.
B2C Business: noon.
B2B Business: 8 AM, 10 AM to 12 PM and 6 PM.
Software Business: 9 AM, 11 AM to 12 PM, and 5 PM and 6 PM.
Healthcare Business: 10 AM and 12 PM to 2 PM.
Media Companies: 8 AM.
Colleges: 10 AM.
Posting time for all the businesses is almost the same for Pinterest.
8 PM to 11 PM and 2 AM to 4 AM.
Best Days To Post On Different Social Media Platforms
Thursday, Friday, Saturday and Sunday.
Friday
For B2C Business: Saturday and Sunday.
For B2B Companies: Monday, Tuesday, Wednesday, Thursday and Friday.
Wednesday
Source: CoSchedule.Com
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