Instagram Content Calendar is a ready-to-use excel template to design a week-wise Instagram posting Calendar for all 52 weeks of a year.
Instagram has become quite popular. Proper planning and execution of the social media calendar can help you gain popularity/sales from Instagram.
You need to plan your calendar. You must be specific about what to post, what time to post, which hashtags to use, whom to tag in your post.
This template can be helpful to plan and execute week-wise Instagram content for a complete year.
If you are a blogger or a small business owner, you might be doing all the tasks by yourself. Having limited time and resources makes it difficult to manage your social media presence.
Table of Contents
We have created an Instagram Content Calendar that can help you plan a week-wise posting calendar for a complete year. It enables you to keep your social media presence on a consistent and timely basis.
Click here to download the Instagram Content Calendar Excel Template.
Click here to Download All Social Media Marketing Excel Templates for ₹299.You can download other social media templates like Facebook Content Calendar, Social Media Content Calendar, and Editorial Blogging Schedule.
Let us discuss the contents of the template in detail.
This template consists of 2 sheets:
The first sheet consists of 52 weekly calendars.
All you need to do is, insert the start date in the first light blue cell and it automatically fetches the remaining dates along with the respective day.
The cell uses the TEXT Function to fetch the day and the formula has been predefined in the cell. Make sure you insert the date of the year starting on Monday.
For example, we have inserted the first date as of 31/12/2018 because it starts with Monday.
You can plan your calendar for each day for multiple types of content like a story, videos, quotes, etc. The template consists of following rows:
Topic: Topic is the subject on which you plan to post on that particular day. It can be your event, the subject of your blog, etc.
Given the example for a food blog, The first day’s topic is Food for Hair and the second one is Best Tawa and so on. Insert the topic that you want to post on that particular day.
Image: Instagram is an image-based platform. Enter the description of the image you post. For example, Recipe image as in the case of a food blog.
Quote: If you are planning to post a quote image, then insert the description in this cell on that respective date. Example: Food Quotes
Video: You can upload small videos on Instagram such as trailers or short films up to 1 minute. Enter the title/topic of the video you need to post. Example: Recipe Trailer
IGTV Video: To upload longer length videos you can upload on IGTV. Insert the title of the video in this cell. Example: Full recipe video
Story: Enter the title or description of the image. It can be your own, other’s image or video trailers, etc.
Bio-Link: No direct link is allowed on Instagram until you have 10k followers. To get traffic from Instagram, you can insert a new link every day to your bio to keep your followers updated about your content. Example: Recipe Link of the same video that you have posted.
This calendar planning and execution will help you get more out of your Instagram Account.
This sheet is auto-populated and hence doesn’t require any entry. Auto-updated according to the data you have entered in the Weekly Instagram Content Calendar.
It sheet displays a summary of all 52 weeks by each of 4 weeks each that is approximately a month. It displays the number of posts made every 4 weeks.
Additionally, it represents the summary of posts in a graphical format to visually understand the amount of posting done during that particular period.
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